![]() Here are a couple of things that we have tweaked over the past few years to generate extra income from the mailings: Our Global Renewals are the most successful revenue-generating mailings that we do each year for our magazines. In the letters, we are careful to let everyone know when their subscription ends and what their account number is so when they call in they have all the pertinent information. Our Global Renewals offer a premium such as a wall calendar (that we produce). In addition to our regular renewal letters, we do an annual “Global Renewal.” This is simply a renewal offer that we send (usually in February) to all of our current magazine subscribers – regardless of how many issues they have remaining – and we additionally mail to expirers one or two years out.
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